Power brands : measuring, making, and managing brand success / Jesko Perrey, Tjark Freundt, and Dennis Spillecke.
By: Perrey, Jesko [author.]
.
Contributor(s): Freundt, Tjark [author.] | Spillecke, Dennis [author.].
Publisher: Weinheim, Germany : Wiley, [2015]Copyright date: ©2015Edition: Third edition.Description: 329 pages : illustrations (black and white, and colour) ; 25 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9783527507818.Subject(s): Brand name products | Brand name products -- Management | Branding (Marketing)DDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5 |
658.827 PER 2015 (Browse shelf) | 1 | Available | SOMAC,91602,03,RM|SOMAC,91605,03,RM | 5000169067 | |
| Main Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 1 |
658.827 PER 2015 (Browse shelf) | 1 | Available | SOMAC,91602,03,RM | SOMAC,91605,03,RM | 5000169099 |
Includes bibliographical references.