Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
By: Fisher-Buttinger, Claudia
.
Contributor(s): Vallaster, Christine | ebrary, Inc.
Publisher: Hoboken, NJ : Wiley, c2008Description: xxi, 358 p. : ill.Subject(s): Brand name products -- Management | Brand name products -- Valuation -- Management | Branding (Marketing) | Corporate imageGenre/Form: Electronic books. DDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/27 (Browse shelf) | e-book | SHTEx,70000,03,CL,PPT |
Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.