Wowability : how to achieve it & why it matters / Imran Syed.
By: Syed, Imran
.
Publisher: Singapore : John Wiley & Sons (Asia), 2008Description: xiii, 240 p. : ill. ; 23 cm.ISBN: 0470822899 (pbk.); 9780470822890 (pbk.).Other title: Wow [At head of title:].Subject(s): Brand name products -- Management | Branding (Marketing)DDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 |
658.827 SYE 2008 (Browse shelf) | 1 | Available | TBSxx,08010,03,GR | 5000106914 |
Includes bibliographical references (p. 219-234) and index.