The business of brands [electronic resource] / by Jon Miller & David Muir.
By: Miller, Jon
.
Contributor(s): Muir, David | ebrary, Inc.
Publisher: Chichester, England ; Hoboken, N.J. : Wiley, c2004Description: xvi, 270 p. : ill. ; 24 cm.Subject(s): Brand name products | Branding (Marketing) | Brand name products -- Management | Value addedGenre/Form: Electronic books. DDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/27 (Browse shelf) | Available |
Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.