Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder.
By: Van Gelder, Sicco
.
Publisher: Sterling, Va. : Kogan Page Limited, 2005Description: xii, 260 p. : ill. ; 24 cm.ISBN: 074944469X (pbk.); 9780749444693 (pbk.).Subject(s): Brand name products -- Planning | Branding (Marketing) | Brand name products -- Management | Export marketingDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 |
658.827 VAN (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000036011 |
Includes bibliographical references (p. [251]-256) and index.