The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.
By: Kapferer, Jean-Noël
.
Publisher: London : Kogan Page, 2012Edition: Fifth edition.Description: xviii, 492 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749465155 (paperback).Subject(s): Brand name products -- ManagementDDC classification: 658.8343
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 |
658.8343 KAP 2012 (Browse shelf) | 1 | Available | TBSxx,34007,03,RA | 5000170296 |
Includes bibliographical references (pages [469]-481) and index.