Kapferer, Jean-Noël.
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. - Fifth edition. - xviii, 492 pages : illustrations ; 25 cm
Includes bibliographical references (pages [469]-481) and index.
9780749465155 (paperback)
Brand name products--Management.
658.8343 / KAP 2012
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. - Fifth edition. - xviii, 492 pages : illustrations ; 25 cm
Includes bibliographical references (pages [469]-481) and index.
9780749465155 (paperback)
Brand name products--Management.
658.8343 / KAP 2012