Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them / Larry Light, Joan Kiddon.
By: Light, Larry [author.]
.
Contributor(s): Kiddon, Joan [author.].
Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Copyright date: ©2016Edition: Second edition.Description: xiv, 242 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780134507835.Other title: Learn the most common branding mistakes and how to avoid them.Subject(s): Branding (Marketing) -- Management | Brand name products -- Management | Product life cycleDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 LIG 2016 (Browse shelf) | 1 | Available | SOMAC,91605,03,RM | 5000168983 | |
| Main Collection | Taylor's Library-TU | 658.827 LIG 2016 (Browse shelf) | 1 | Available | SOMAC,91605,03,RM | 5000168899 |
Includes bibliographical references and index.