Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane
.
Publisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Edition: Second edition.Description: xxvii, 788 pages : illustrations ; 24 cm. + 1 practice cases [book] (218 pages ; illustrations ; 24 cm).Content type: text Media type: unmediated Carrier type: volumeISBN: 0130411507 (hardback); 0131216112 (shrink-wrapped); 0131105833 (paperback : international edition; 0131411330 (case book).Subject(s): Brand name products -- Management | Branding (Marketing) | TrademarksDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 KEL (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | SOMAC,91602,03,RM | 5000108796 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 KEL (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | SOMAC,91602,03,RM | 5000037768 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 KEL (Browse shelf) | Lessons | 1 | Available | SOMAC,37000,03,AD | SOMAC,91602,03,RM | 5000036053 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 KEL (Browse shelf) | Lessons | 1 | Available | SOMAC,37000,03,AD | SOMAC,91602,03,RM | 5000036017 |
Best practice cases in branding : lessons from the world's strongest brands [by] Kevin Lane Keller.