Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004.Description: ix, 162 p. : ill. ; 24 cmOther title:- Brandstretch [Spine title]
- 658.8/27 22
- HD69.B7 T393 2004eb
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| E-Book | Taylor's Library-TU | 658.8/27 (Browse shelf(Opens below)) | e-book |
Includes bibliographical references (p. [151]-153) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.