Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.
Publisher: Upper Saddle River, New Jersey : Pearson, [2016]Copyright date: ©2016Edition: Third editionDescription: xv, 439 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9780134085968 (hardback)
- Manager's guide to measuring marketing performance
- 658.83 BEN 2016
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5 |
658.83 BEN 2016 (Browse shelf(Opens below)) | 1 | Available | TBSxx,34003,03,RA | 5000171430 |
Includes bibliographical references (pages 417-420) and index.