Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz.
Publisher: Hoboken, New Jersey : John Wiley, [2006]Copyright date: ©2006Description: xxiv, 323 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9780471271338 (paperback)
- 0471271330 (paperback)
- 658.812 KUM 2006
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 3 |
658.812 KUM 2006 (Browse shelf(Opens below)) | 1 | Available | UNISA, | 5000099446 |
Includes bibliographical references and index.