Using qualitative research in advertising : strategies, techniques, and applications /
Margaret A. Morrison ... [et al.]
- Thousand Oaks, Calif. : SAGE, c2002.
- xi, 139 p. : ill. ; 24 cm.
Includes bibliographical references (p. 132-134) and index.
0761925996 (hbk.) 9780761925996 (hbk.)
Advertising--Research.
Marketing research--Methodology.
Qualitative research.
659.1072 / USI
Includes bibliographical references (p. 132-134) and index.
0761925996 (hbk.) 9780761925996 (hbk.)
Advertising--Research.
Marketing research--Methodology.
Qualitative research.
659.1072 / USI