Taylor's Library

Using qualitative research in advertising : (Record no. 100336)

000 -LEADER
fixed length control field 00940cam a22002414a 4500
001 - CONTROL NUMBER
control field vtls003100069
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226112850.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2002 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761925996 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761925996 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201406160947
Level of effort used to assign nonsubject heading access points pushpa
Level of effort used to assign subject headings 201302261054
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201204121029
Level of effort used to assign classification pushpa
Level of effort used to assign subject headings 201102181750
Level of effort used to assign classification VLOAD
-- 200712191427
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1072
Item number USI
245 00 - TITLE STATEMENT
Title Using qualitative research in advertising :
Remainder of title strategies, techniques, and applications /
Statement of responsibility, etc. Margaret A. Morrison ... [et al.]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 139 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 132-134) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Research.
9 (RLIN) 25617
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology.
9 (RLIN) 10851
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Qualitative research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morrison, Margaret A.
9 (RLIN) 28394
920 ## - Programme
Programme SOC : 203720
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 100336
Koha biblioitemnumber 100336
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2007-12-19 4 5000033222 2019-12-05 2017-11-21 1 Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 8 Main Collection SOMAC,37002,04,GR