Davis, John, 1960 February 17-
Measuring marketing : 103 key metrics every marketer needs / John Davis. - Singapore : John Wiley & Sons (Asia), c2007. - viii, 408 p. : ill. ; 26 cm.
Includes bibliographical references and index.
I: Marketing planning and customers - II: The offering - III: Sales force
9780470821329 (pbk.)
Marketing--Evaluation.
Marketing research.
658.8 / DAV
Measuring marketing : 103 key metrics every marketer needs / John Davis. - Singapore : John Wiley & Sons (Asia), c2007. - viii, 408 p. : ill. ; 26 cm.
Includes bibliographical references and index.
I: Marketing planning and customers - II: The offering - III: Sales force
9780470821329 (pbk.)
Marketing--Evaluation.
Marketing research.
658.8 / DAV