| 000 -LEADER |
|---|
| fixed length control field |
00871cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003100074 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226112850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071219s2007 si a b 001 | eng d |
| 020 04 - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470821329 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201708161514 |
| Level of effort used to assign nonsubject heading access points |
AUTHORITY |
| Level of effort used to assign subject headings |
200801091715 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200801091702 |
| Level of effort used to assign classification |
pushpa |
| -- |
200712191511 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
DAV |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davis, John, |
| Dates associated with a name |
1960 February 17- |
| 9 (RLIN) |
77096 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Measuring marketing : |
| Remainder of title |
103 key metrics every marketer needs / |
| Statement of responsibility, etc. |
John Davis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
John Wiley & Sons (Asia), |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 408 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
I: Marketing planning and customers - II: The offering - III: Sales force |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Evaluation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 666495 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
100344 |
| Koha biblioitemnumber |
100344 |
