MacRury, Iain.
Advertising / Iain MacRury. - London : Routledge, 2009. - xvii, 318 p. : ill. ; 22 cm. - Routledge introductions to media and communications. . - Routledge introductions to media and communications. .
Includes bibliographical references (p. [289]-314) and index.
9780415251259 (hbk.) 9780415251266 (pbk.) 9780203493199 (ebk.) 0415251257 (hbk.) 0415251265 (pbk.) 0203493192 (ebk.)
Advertising.
659.1 / MAC
Advertising / Iain MacRury. - London : Routledge, 2009. - xvii, 318 p. : ill. ; 22 cm. - Routledge introductions to media and communications. . - Routledge introductions to media and communications. .
Includes bibliographical references (p. [289]-314) and index.
9780415251259 (hbk.) 9780415251266 (pbk.) 9780203493199 (ebk.) 0415251257 (hbk.) 0415251265 (pbk.) 0203493192 (ebk.)
Advertising.
659.1 / MAC