| 000 -LEADER |
|---|
| fixed length control field |
01036cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003143187 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226112851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110404s2009 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415251259 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415251266 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780203493199 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415251257 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415251265 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0203493192 (ebk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201105301451 |
| Level of effort used to assign nonsubject heading access points |
wilmina |
| Level of effort used to assign subject headings |
201104041110 |
| Level of effort used to assign classification |
malathy |
| Level of effort used to assign subject headings |
201102181338 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201008251645 |
| Level of effort used to assign classification |
komathi |
| -- |
200905271231 |
| -- |
kevin |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
MAC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
MacRury, Iain. |
| 9 (RLIN) |
33997 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising / |
| Statement of responsibility, etc. |
Iain MacRury. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 318 p. : |
| Other physical details |
ill. ; |
| Dimensions |
22 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Routledge introductions to media and communications. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [289]-314) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Routledge introductions to media and communications. |
| 9 (RLIN) |
87278 |
| 920 ## - Programme |
|---|
| Programme |
SOD : 161723 |
| 921 ## - Programme |
|---|
| Programme |
SOC : 130546 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
100376 |
| Koha biblioitemnumber |
100376 |
