Cappo, Joe.
The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo. - Chicago, Ill. : McGraw-Hill, c2003. - xi, 260 p. ; 21 cm.
Includes bibliographical references and index.
Introduction: Reminiscences from a skybox overlooking the advertising arena - 1. An then there were four - 2. What to do when the money tree dies? - 3. Advertising changes its tune - 4. Drowing in media - 5. The dilution of creativity - 6. There is no line - 7. Retailers flex their muscles - 8. Integration: ket to the future - 9. Reinventing media, and other variations - 10. The internet as change agent - 11. Who are these people anyway? - 12. Does advertising have a future? - Index.
0071462155 (pbk.) 9780071462150 (pbk.)
Advertising.
Advertising--United States.
659.1 / CAP
The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo. - Chicago, Ill. : McGraw-Hill, c2003. - xi, 260 p. ; 21 cm.
Includes bibliographical references and index.
Introduction: Reminiscences from a skybox overlooking the advertising arena - 1. An then there were four - 2. What to do when the money tree dies? - 3. Advertising changes its tune - 4. Drowing in media - 5. The dilution of creativity - 6. There is no line - 7. Retailers flex their muscles - 8. Integration: ket to the future - 9. Reinventing media, and other variations - 10. The internet as change agent - 11. Who are these people anyway? - 12. Does advertising have a future? - Index.
0071462155 (pbk.) 9780071462150 (pbk.)
Advertising.
Advertising--United States.
659.1 / CAP