| 000 -LEADER |
|---|
| fixed length control field |
01287cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003100709 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226112906.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2003 ilu b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071462155 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071462150 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181228 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200802191019 |
| Level of effort used to assign classification |
pushpa |
| -- |
200802181311 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
CAP |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cappo, Joe. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The future of advertising : |
| Remainder of title |
new media, new clients, new consumers in the post-television age / |
| Statement of responsibility, etc. |
Joe Cappo. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago, Ill. : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 260 p. ; |
| Dimensions |
21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: Reminiscences from a skybox overlooking the advertising arena - 1. An then there were four - 2. What to do when the money tree dies? - 3. Advertising changes its tune - 4. Drowing in media - 5. The dilution of creativity - 6. There is no line - 7. Retailers flex their muscles - 8. Integration: ket to the future - 9. Reinventing media, and other variations - 10. The internet as change agent - 11. Who are these people anyway? - 12. Does advertising have a future? - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
24123 |
| 920 ## - Programme |
|---|
| Programme |
MCS : 203811 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
100750 |
| Koha biblioitemnumber |
100750 |
