Lake, Laura.
Consumer behavior for dummies [electronic resource] / by Laura Lake. - Hoboken, N.J. : Wiley, c2009. - 1 online resource (1 v.) - For dummies . - For dummies. .
Includes index.
Consumer Behavior for Dummies; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; What You're Not to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Introduction to Consumer Behavior; Chapter 1: Consumer Behavior: The Basics; Chapter 2: Understanding How Consumers Make Purchase Decisions; Chapter 3: Applying Consumer Behavior to Marketing Strategy; Part II: Delving Into the Psychology of the Individual Consumer.
9780470526361 (ebk.) 047052636X (ebk.) 9780470526392 (ebk. : Adobe Digital Editions) 0470526394 (ebk. : Adobe Digital Editions) 9780470526378 (ebk. : Mobipocket Reader) 0470526378 (ebk. : Mobipocket Reader) 9786612122569 6612122560
Consumer behavior.
Electronic books.
658.8342
Consumer behavior for dummies [electronic resource] / by Laura Lake. - Hoboken, N.J. : Wiley, c2009. - 1 online resource (1 v.) - For dummies . - For dummies. .
Includes index.
Consumer Behavior for Dummies; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; What You're Not to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Introduction to Consumer Behavior; Chapter 1: Consumer Behavior: The Basics; Chapter 2: Understanding How Consumers Make Purchase Decisions; Chapter 3: Applying Consumer Behavior to Marketing Strategy; Part II: Delving Into the Psychology of the Individual Consumer.
9780470526361 (ebk.) 047052636X (ebk.) 9780470526392 (ebk. : Adobe Digital Editions) 0470526394 (ebk. : Adobe Digital Editions) 9780470526378 (ebk. : Mobipocket Reader) 0470526378 (ebk. : Mobipocket Reader) 9786612122569 6612122560
Consumer behavior.
Electronic books.
658.8342