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Consumer behavior for dummies [electronic resource] / by Laura Lake.

By: Lake, Laura.
Series: --For dummies: Publisher: Hoboken, N.J. : Wiley, c2009Description: 1 online resource (1 v.).ISBN: 9780470526361 (ebk.); 047052636X (ebk.); 9780470526392 (ebk. : Adobe Digital Editions); 0470526394 (ebk. : Adobe Digital Editions); 9780470526378 (ebk. : Mobipocket Reader); 0470526378 (ebk. : Mobipocket Reader); 9786612122569; 6612122560.Subject(s): Consumer behaviorGenre/Form: Electronic books.Additional physical formats: Print version:: Consumer behavior for dummies.DDC classification: 658.8342 Online resources: Accessible through the World Wide Web; click to view
Contents:
Consumer Behavior for Dummies; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; What You're Not to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Introduction to Consumer Behavior; Chapter 1: Consumer Behavior: The Basics; Chapter 2: Understanding How Consumers Make Purchase Decisions; Chapter 3: Applying Consumer Behavior to Marketing Strategy; Part II: Delving Into the Psychology of the Individual Consumer.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.8342 (Browse shelf) e-book UNISA,19003,03,CL,PPT

Includes index.

Consumer Behavior for Dummies; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; What You're Not to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Introduction to Consumer Behavior; Chapter 1: Consumer Behavior: The Basics; Chapter 2: Understanding How Consumers Make Purchase Decisions; Chapter 3: Applying Consumer Behavior to Marketing Strategy; Part II: Delving Into the Psychology of the Individual Consumer.

Description based on print version record.