Miles, Christopher, 1967-
Interactive marketing revolution or rhetoric? / [electronic resource] : Christopher Miles. - New York : Routledge, 2010. - 1 online resource (242 p). : ill. - Routledge interpretive marketing research ; 12 . - Routledge interpretive marketing research series ; 12. .
Includes bibliographical references and index.
Mode of access: World Wide Web.
9780203852071 (ebk : PDF)
Interactive marketing.
Electronic books.
658.87
Interactive marketing revolution or rhetoric? / [electronic resource] : Christopher Miles. - New York : Routledge, 2010. - 1 online resource (242 p). : ill. - Routledge interpretive marketing research ; 12 . - Routledge interpretive marketing research series ; 12. .
Includes bibliographical references and index.
Mode of access: World Wide Web.
9780203852071 (ebk : PDF)
Interactive marketing.
Electronic books.
658.87