000 -LEADER |
fixed length control field |
01247cam a2200313Ia 4500 |
001 - CONTROL NUMBER |
control field |
vtls003229498 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200508124643.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
a|||||s||||||||||| |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr|||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120216s2010 nyua sb 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780203852071 (ebk : PDF) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201304261905 |
Level of effort used to assign nonsubject heading access points |
shuhada |
Level of effort used to assign subject headings |
201203211617 |
Level of effort used to assign classification |
malathy |
-- |
201202161510 |
-- |
shuhada |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.87 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Miles, Christopher, |
Dates associated with a name |
1967- |
245 10 - TITLE STATEMENT |
Title |
Interactive marketing |
Medium |
[electronic resource] : |
Remainder of title |
revolution or rhetoric? / |
Statement of responsibility, etc. |
Christopher Miles. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
Routledge, |
Date of publication, distribution, etc. |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (242 p). : |
Other physical details |
ill. |
490 1# - SERIES STATEMENT |
Series statement |
Routledge interpretive marketing research ; |
Volume/sequential designation |
12 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
Additional physical form available note |
Also available in print edition. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
Mode of access: World Wide Web. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Interactive marketing. |
9 (RLIN) |
28059 |
655 #7 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
Source of term |
lcsh |
776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
International Standard Book Number |
9780415801713 |
776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
International Standard Book Number |
0415801710 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Routledge interpretive marketing research series ; |
Volume/sequential designation |
12. |
9 (RLIN) |
43736 |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://ezproxy.taylors.edu.my/login?url=http://www.tandfebooks.com/isbn/978-0-415-80171-3 |
Public note |
An electronic book accessible through the World Wide Web; |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
101828 |
Koha biblioitemnumber |
101828 |