Dhar, Mainak.
Brand management 101 : 101 lessons from real-world marketing / Brand management 101 : lessons from real-world marketing Mainak Dhar. - Singapore : John Wiley & Sons (Asia) 2007. - vii, 215 p. ; 23 cm.
Includes index.
9780470822296 (pbk.) 0470822295 (pbk.)
Brand name products.
Marketing--Management.
658.827 / DHA
Brand management 101 : 101 lessons from real-world marketing / Brand management 101 : lessons from real-world marketing Mainak Dhar. - Singapore : John Wiley & Sons (Asia) 2007. - vii, 215 p. ; 23 cm.
Includes index.
9780470822296 (pbk.) 0470822295 (pbk.)
Brand name products.
Marketing--Management.
658.827 / DHA