Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar.
By: Dhar, Mainak
.
Publisher: Singapore : John Wiley & Sons (Asia) 2007Description: vii, 215 p. ; 23 cm.ISBN: 9780470822296 (pbk.); 0470822295 (pbk.).Other title: Brand management 101 : lessons from real-world marketing.Subject(s): Brand name products | Marketing -- ManagementDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 |
658.827 DHA (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000037661 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 |
658.827 DHA (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000000197 |
Includes index.