Ang, Lawrence.
Principles of integrated marketing communications / Lawrence Ang. - xii, 401 pages : illustrations ; 26 cm
Includes bibliographical references and index.
9781107649187 (paperback)
Communication in marketing.
Marketing--Technological innovations.
658.802 / ANG 2014
Principles of integrated marketing communications / Lawrence Ang. - xii, 401 pages : illustrations ; 26 cm
Includes bibliographical references and index.
9781107649187 (paperback)
Communication in marketing.
Marketing--Technological innovations.
658.802 / ANG 2014