Principles of integrated marketing communications / Lawrence Ang.
By: Ang, Lawrence
.
Publisher: Port Melbourne, Vic : Cambridge University Press, 2014Description: xii, 401 pages : illustrations ; 26 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781107649187 (paperback).Subject(s): Communication in marketing | Marketing -- Technological innovationsDDC classification: 658.802
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.802 ANG 2014 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000161572 |
Includes bibliographical references and index.