Levinson, Jay Conrad.
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson. - Completely updated and expanded ed. - London : Piatkus, 2007. - xii, 368 p. ; 23 cm.
Includes bibliographical references (p. [343]-356) and index.
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
9780749928117 (pbk.) 0749928115 (pbk.)
Marketing.
Small business--Management.
Advertising.
658.8 / LEV
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson. - Completely updated and expanded ed. - London : Piatkus, 2007. - xii, 368 p. ; 23 cm.
Includes bibliographical references (p. [343]-356) and index.
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
9780749928117 (pbk.) 0749928115 (pbk.)
Marketing.
Small business--Management.
Advertising.
658.8 / LEV