| 000 -LEADER |
|---|
| fixed length control field |
01893nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003114702 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113045.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2007 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749928117 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749928115 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
14593863 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181812 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| -- |
200808051539 |
| -- |
shuhada |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
LEV |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levinson, Jay Conrad. |
| 9 (RLIN) |
8417 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Guerrilla marketing : |
| Remainder of title |
easy and inexpensive strategies for making big profits from your small business / |
| Statement of responsibility, etc. |
Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Completely updated and expanded ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Piatkus, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 368 p. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [343]-356) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business |
| General subdivision |
Management. |
| 9 (RLIN) |
26059 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levinson, Jeannie. |
| 9 (RLIN) |
30074 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levinson, Amy. |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 666795 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
103236 |
| Koha biblioitemnumber |
103236 |
