Burton, Dawn, 1961-
Cross-cultural marketing : theory, practice and relevance / Dawn Burton. - Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009. - 319 p. ; 24 cm.
Includes bibliographical references and index.
1. Dimensions of culture - 2. Consumer behaviour - 3. Products - 4. Products - 5. Distribution - 6. Internet and mobile commerce - 7. Pricing strategies - 8. Marketing management practice - 9. Marketing research - Bibliography - Index.
9780415448932 (pbk.)
Marketing.
Multiculturalism.
Minority consumers.
658.80089 / BUR
Cross-cultural marketing : theory, practice and relevance / Dawn Burton. - Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009. - 319 p. ; 24 cm.
Includes bibliographical references and index.
1. Dimensions of culture - 2. Consumer behaviour - 3. Products - 4. Products - 5. Distribution - 6. Internet and mobile commerce - 7. Pricing strategies - 8. Marketing management practice - 9. Marketing research - Bibliography - Index.
9780415448932 (pbk.)
Marketing.
Multiculturalism.
Minority consumers.
658.80089 / BUR