Lawson, Russell.
The PR buzz factor : how using public relations can boost your business / Russell Lawson ; foreword by Carol Undy. - London : Kogan Page, c2006. - viii, 184 p. : ill. ; 24 cm.
Includes index.
Introduction: what makes you tick? - Ch. 1. The audit - Introduction ; the audit ; gathering information ; strategy versus tactics - Ch. 2. Why you need PR - Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion - Ch. 3. Environmental analysis - Introduction ; the SWOT analysis ; conclusion - Ch. 4. Looking after your stakeholders - Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? - Ch. 5. Tactics - Introduction ; the next step ; over to you - Ch. 6. The end has no end - Introduction ; monitoring and evaluation ; keep it going - Appendix: help available for small businesses - Index.
0749444681 (pbk.)
Public relations.
Strategic planning.
659.2 / LAW
The PR buzz factor : how using public relations can boost your business / Russell Lawson ; foreword by Carol Undy. - London : Kogan Page, c2006. - viii, 184 p. : ill. ; 24 cm.
Includes index.
Introduction: what makes you tick? - Ch. 1. The audit - Introduction ; the audit ; gathering information ; strategy versus tactics - Ch. 2. Why you need PR - Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion - Ch. 3. Environmental analysis - Introduction ; the SWOT analysis ; conclusion - Ch. 4. Looking after your stakeholders - Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? - Ch. 5. Tactics - Introduction ; the next step ; over to you - Ch. 6. The end has no end - Introduction ; monitoring and evaluation ; keep it going - Appendix: help available for small businesses - Index.
0749444681 (pbk.)
Public relations.
Strategic planning.
659.2 / LAW