Taylor's Library

Normal view MARC view ISBD view

The PR buzz factor : how using public relations can boost your business / Russell Lawson ; foreword by Carol Undy.

By: Lawson, Russell.
Publisher: London : Kogan Page, c2006Description: viii, 184 p. : ill. ; 24 cm.ISBN: 0749444681 (pbk.).Subject(s): Public relations | Strategic planningDDC classification: 659.2
Contents:
Introduction: what makes you tick? - Ch. 1. The audit - Introduction ; the audit ; gathering information ; strategy versus tactics - Ch. 2. Why you need PR - Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion - Ch. 3. Environmental analysis - Introduction ; the SWOT analysis ; conclusion - Ch. 4. Looking after your stakeholders - Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? - Ch. 5. Tactics - Introduction ; the next step ; over to you - Ch. 6. The end has no end - Introduction ; monitoring and evaluation ; keep it going - Appendix: help available for small businesses - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 1, BayNo 3

 659.2 LAW (Browse shelf) 1 Available SOMAC,37001,03,CL 5000037052

Includes index.

Introduction: what makes you tick? - Ch. 1. The audit - Introduction ; the audit ; gathering information ; strategy versus tactics - Ch. 2. Why you need PR - Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion - Ch. 3. Environmental analysis - Introduction ; the SWOT analysis ; conclusion - Ch. 4. Looking after your stakeholders - Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? - Ch. 5. Tactics - Introduction ; the next step ; over to you - Ch. 6. The end has no end - Introduction ; monitoring and evaluation ; keep it going - Appendix: help available for small businesses - Index.