Breakenridge, Deirdre.
PR 2.0 : new media, new tools, new audiences / Public relation 2.0 Deirdre Breakenridge. - xx, 284 pages ; 24 cm.
Includes bibliographical references and index.
9780321510075 (hardback) 0321510070 (hardback)
Public relations.
Mass media and business.
659.2 / BRE
PR 2.0 : new media, new tools, new audiences / Public relation 2.0 Deirdre Breakenridge. - xx, 284 pages ; 24 cm.
Includes bibliographical references and index.
9780321510075 (hardback) 0321510070 (hardback)
Public relations.
Mass media and business.
659.2 / BRE