| 000 -LEADER |
|---|
| fixed length control field |
01022cam a2200301 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003124961 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113300.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t20082008nju b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780321510075 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0321510070 (hardback) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201809071411 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201604071627 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201604071627 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201102181323 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200810131133 |
| -- |
carolineson |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
BRE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Breakenridge, Deirdre. |
| 9 (RLIN) |
30838 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
PR 2.0 : |
| Remainder of title |
new media, new tools, new audiences / |
| Statement of responsibility, etc. |
Deirdre Breakenridge. |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Public relation 2.0 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Upper Saddle River, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
FT Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2008] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 284 pages ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media and business. |
| 9 (RLIN) |
9754 |
| 920 ## - Programme |
|---|
| Programme |
SOC : 204258, 204259 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
106464 |
| Koha biblioitemnumber |
106464 |
