Jowett, Garth.

Propaganda and persuasion / Garth S. Jowett and Victoria O'Donnell. - 4th ed. - Thousand Oaks, Calif. : SAGE, c2006. - xxii, 422 p. : ill. ; 23 cm.

Includes bibliographical references (p. 369-391) and index.

What is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examine -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society.

9781412908986 (pbk.)


Propaganda.
Persuasion (Psychology)

303.375 / JOW