000 -LEADER |
fixed length control field |
01190cam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003125330 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226113312.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
081031t2006 caua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412908986 (pbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201302261055 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
200902200906 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
200902200905 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
200902200858 |
Level of effort used to assign classification |
shuhada |
-- |
200810311424 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
303.375 |
Item number |
JOW |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jowett, Garth. |
9 (RLIN) |
32788 |
245 10 - TITLE STATEMENT |
Title |
Propaganda and persuasion / |
Statement of responsibility, etc. |
Garth S. Jowett and Victoria O'Donnell. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
Name of publisher, distributor, etc. |
SAGE, |
Date of publication, distribution, etc. |
c2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 422 p. : |
Other physical details |
ill. ; |
Dimensions |
23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 369-391) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
What is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examine -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Propaganda. |
9 (RLIN) |
31601 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Persuasion (Psychology) |
9 (RLIN) |
7108 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
O'Donnell, Victoria. |
9 (RLIN) |
30977 |
920 ## - Programme |
Programme |
MCS: 204349 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
106803 |
Koha biblioitemnumber |
106803 |