Vinjamuri, David, 1964-
Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri. - Hoboken, N.J. : John Wiley, c2008. - xii, 212 p. ; 25 cm.
Includes bibliographical references and index.
What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.
9780470165065 (hbk.)
Branding (Marketing)--United States--Case studies.
Entrepreneurship--United States--Case studies.
Serendipity--United States--Case studies.
Businesspeople--United States--Biography.
658.827 / VIN
Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri. - Hoboken, N.J. : John Wiley, c2008. - xii, 212 p. ; 25 cm.
Includes bibliographical references and index.
What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.
9780470165065 (hbk.)
Branding (Marketing)--United States--Case studies.
Entrepreneurship--United States--Case studies.
Serendipity--United States--Case studies.
Businesspeople--United States--Biography.
658.827 / VIN