Tourism marketing : an Asia-Pacific perspective /
Cathy Hsu ... [et al.]
- Milton, Qld. : John Wiley & Sons (Australia), 2008.
- xvi, 480 p.: ill. ; 25 cm.
- Wiley Australia tourism series. .
Includes bibliographical references and index.
About the Authors - Preface - Acknowledgements - ch. 1. Introduction to tourism markering - ch. 2. Strategic marketing framework - ch. 3. Tourist markets - ch. 4. Marketing research - ch. 5. Tourism service marketing mix - ch. 6. Product - ch. 7. Price and pricing - ch. 8. Marketing communications - ch. 9. Promotion - ch. 10. Customer relationship management - ch. 11. Distribution - ch. 12. Destination marketing - Glossary - References - Index.
9780470814901 (pbk.) 047081490X (pbk.)
Tourism--Marketing.
Tourism--Marketing.--Pacific Area
Tourism--Marketing.--Asia
338.4791 / TOU
Includes bibliographical references and index.
About the Authors - Preface - Acknowledgements - ch. 1. Introduction to tourism markering - ch. 2. Strategic marketing framework - ch. 3. Tourist markets - ch. 4. Marketing research - ch. 5. Tourism service marketing mix - ch. 6. Product - ch. 7. Price and pricing - ch. 8. Marketing communications - ch. 9. Promotion - ch. 10. Customer relationship management - ch. 11. Distribution - ch. 12. Destination marketing - Glossary - References - Index.
9780470814901 (pbk.) 047081490X (pbk.)
Tourism--Marketing.
Tourism--Marketing.--Pacific Area
Tourism--Marketing.--Asia
338.4791 / TOU