Taylor's Library

Tourism marketing : (Record no. 107112)

000 -LEADER
fixed length control field 01415cam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls003125785
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226113324.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218t2008 at a b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470814901 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047081490X (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181352
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 200812161633
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 200812151231
Level of effort used to assign classification zatul
Level of effort used to assign subject headings 200812151222
Level of effort used to assign classification zatul
-- 200811111152
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.4791
Item number TOU
245 00 - TITLE STATEMENT
Title Tourism marketing :
Remainder of title an Asia-Pacific perspective /
Statement of responsibility, etc. Cathy Hsu ... [et al.]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Milton, Qld. :
Name of publisher, distributor, etc. John Wiley & Sons (Australia),
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 480 p.:
Other physical details ill. ;
Dimensions 25 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Wiley Australia tourism series.
9 (RLIN) 15800
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note About the Authors - Preface - Acknowledgements - ch. 1. Introduction to tourism markering - ch. 2. Strategic marketing framework - ch. 3. Tourist markets - ch. 4. Marketing research - ch. 5. Tourism service marketing mix - ch. 6. Product - ch. 7. Price and pricing - ch. 8. Marketing communications - ch. 9. Promotion - ch. 10. Customer relationship management - ch. 11. Distribution - ch. 12. Destination marketing - Glossary - References - Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing.
9 (RLIN) 11644
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
Geographic subdivision Pacific Area
General subdivision Marketing.
9 (RLIN) 31648
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
Geographic subdivision Asia
General subdivision Marketing.
9 (RLIN) 31649
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hsu, Cathy.
9 (RLIN) 31650
920 ## - Programme
Programme TCHT : 624047
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 107112
Koha biblioitemnumber 107112
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2010-02-05 36 5000002703 2019-12-05 2017-10-24 1 Main Collection SHTEx,70005,03,GR