Wiehenbrauk, Daniela.
Collaborative promotions : optimizing retail supply chains with upstream information sharing / Daniela Wiehenbrauk. - Heidelberg : Springer, c2010. - xx, 153 p. : ill. ; 24 cm. - Lecture notes in economics and mathematical systems, 643 0075-8442 ; . - Lecture notes in economics and mathematical systems ; 643 .
Originally presented as the author's thesis--WHU-Otto-Beisheim-Hochschule.
Includes bibliographical references (p. 149-153).
9783642133923 (pbk.) 9783642133930 (ebk.)
Retail trade--Management.
Sales promotion.
Retail trade.
338.761 / WIE 2010
Collaborative promotions : optimizing retail supply chains with upstream information sharing / Daniela Wiehenbrauk. - Heidelberg : Springer, c2010. - xx, 153 p. : ill. ; 24 cm. - Lecture notes in economics and mathematical systems, 643 0075-8442 ; . - Lecture notes in economics and mathematical systems ; 643 .
Originally presented as the author's thesis--WHU-Otto-Beisheim-Hochschule.
Includes bibliographical references (p. 149-153).
9783642133923 (pbk.) 9783642133930 (ebk.)
Retail trade--Management.
Sales promotion.
Retail trade.
338.761 / WIE 2010