Collaborative promotions : optimizing retail supply chains with upstream information sharing / Daniela Wiehenbrauk.
By: Wiehenbrauk, Daniela
.
Series: Lecture notes in economics and mathematical systems, 643.Publisher: Heidelberg : Springer, c2010Description: xx, 153 p. : ill. ; 24 cm.ISBN: 9783642133923 (pbk.); 9783642133930 (ebk.).Subject(s): Retail trade -- Management | Sales promotion | Retail tradeDDC classification: 338.761
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 7 , Side 1, TierNo 6, BayNo 2 |
338.761 WIE 2010 (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000125082 |
Originally presented as the author's thesis--WHU-Otto-Beisheim-Hochschule.
Includes bibliographical references (p. 149-153).