Johnson, Fern L.
Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson. - xv, 251 pages : illustrations ; 24 cm
Includes bibliographical references and index.
0415978823 (paperback) 9780415978828 (paperback)
Advertising--Social aspects.
Symbolism in advertising.
Culture.
659.1042 / JOH
Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson. - xv, 251 pages : illustrations ; 24 cm
Includes bibliographical references and index.
0415978823 (paperback) 9780415978828 (paperback)
Advertising--Social aspects.
Symbolism in advertising.
Culture.
659.1042 / JOH