| 000 -LEADER |
|---|
| fixed length control field |
01054cam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003129317 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113507.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t20082008enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415978823 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415978828 (paperback) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201809071423 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201604071632 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201102181343 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200904301600 |
| Level of effort used to assign classification |
kevin |
| -- |
200812191124 |
| -- |
malathy |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1042 |
| Item number |
JOH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnson, Fern L. |
| 9 (RLIN) |
32889 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Imaging in advertising : |
| Remainder of title |
verbal and visual codes of commerce / |
| Statement of responsibility, etc. |
Fern L. Johnson. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2008] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 251 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
8995 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Symbolism in advertising. |
| 9 (RLIN) |
18576 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Culture. |
| 920 ## - Programme |
|---|
| Programme |
SHT : 666993 |
| 921 ## - Programme |
|---|
| Programme |
SOC : 204579 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
110714 |
| Koha biblioitemnumber |
110714 |
