Facets of corporate identity, communication, and reputation /
edited by T.C. Melewar.
- Abingdon, Oxon, [UK] ; New York, NY : Routledge, c2008.
- xvii, 233 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Explicating the relationship between identity and culture: a multi-perspective conceptual model -- An epiphany of three: corporate identity, corporate brand management, and corporate marketing -- Non-traditional expressions of organizational visual identity: reaching consumers through alternative means -- Illustrations of the internal management of corporate identity -- Corporate communications and corporate reputation: understanding how (best) practices make a difference -- How specific should corporate communication be? The role of advertising language in establishing a corporate reputation for CSR -- Coprate communication: reputation in action -- Employing effective leadership in a crisis: a case study of Malden Mills, corporate reputation, and the limits of socially responsible public relations -- Projecting corporate character in the branding of business schools -- Creating better corporate reputations: an Australian perspective -- An attitudinal measure of corporate reputation -- Corporate reputation building: an Asian perspective.
0415405289 (pbk.) 9780415405287 (pbk.)
Corporate image.
Communication in marketing.
Industrial publicity.
Corporations--Public relations.
659.2 / FAC
Includes bibliographical references and index.
Explicating the relationship between identity and culture: a multi-perspective conceptual model -- An epiphany of three: corporate identity, corporate brand management, and corporate marketing -- Non-traditional expressions of organizational visual identity: reaching consumers through alternative means -- Illustrations of the internal management of corporate identity -- Corporate communications and corporate reputation: understanding how (best) practices make a difference -- How specific should corporate communication be? The role of advertising language in establishing a corporate reputation for CSR -- Coprate communication: reputation in action -- Employing effective leadership in a crisis: a case study of Malden Mills, corporate reputation, and the limits of socially responsible public relations -- Projecting corporate character in the branding of business schools -- Creating better corporate reputations: an Australian perspective -- An attitudinal measure of corporate reputation -- Corporate reputation building: an Asian perspective.
0415405289 (pbk.) 9780415405287 (pbk.)
Corporate image.
Communication in marketing.
Industrial publicity.
Corporations--Public relations.
659.2 / FAC