Taylor's Library

Normal view MARC view ISBD view

Facets of corporate identity, communication, and reputation / edited by T.C. Melewar.

Contributor(s): Melewar, T. C.
Publisher: Abingdon, Oxon, [UK] ; New York, NY : Routledge, c2008Description: xvii, 233 p. : ill. ; 23 cm.ISBN: 0415405289 (pbk.); 9780415405287 (pbk.).Subject(s): Corporate image | Communication in marketing | Industrial publicity | Corporations -- Public relationsDDC classification: 659.2
Contents:
Explicating the relationship between identity and culture: a multi-perspective conceptual model -- An epiphany of three: corporate identity, corporate brand management, and corporate marketing -- Non-traditional expressions of organizational visual identity: reaching consumers through alternative means -- Illustrations of the internal management of corporate identity -- Corporate communications and corporate reputation: understanding how (best) practices make a difference -- How specific should corporate communication be? The role of advertising language in establishing a corporate reputation for CSR -- Coprate communication: reputation in action -- Employing effective leadership in a crisis: a case study of Malden Mills, corporate reputation, and the limits of socially responsible public relations -- Projecting corporate character in the branding of business schools -- Creating better corporate reputations: an Australian perspective -- An attitudinal measure of corporate reputation -- Corporate reputation building: an Asian perspective.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
659.2 FAC (Browse shelf) 1 Available SHTEx,70002,03,CL 5000045831

Includes bibliographical references and index.

Explicating the relationship between identity and culture: a multi-perspective conceptual model -- An epiphany of three: corporate identity, corporate brand management, and corporate marketing -- Non-traditional expressions of organizational visual identity: reaching consumers through alternative means -- Illustrations of the internal management of corporate identity -- Corporate communications and corporate reputation: understanding how (best) practices make a difference -- How specific should corporate communication be? The role of advertising language in establishing a corporate reputation for CSR -- Coprate communication: reputation in action -- Employing effective leadership in a crisis: a case study of Malden Mills, corporate reputation, and the limits of socially responsible public relations -- Projecting corporate character in the branding of business schools -- Creating better corporate reputations: an Australian perspective -- An attitudinal measure of corporate reputation -- Corporate reputation building: an Asian perspective.