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Guerrilla P.R. : how you can wage an effective publicity campaign ... without going broke / Michael Levine.

by Levine, Michael, 1954-.

Edition: 1st ed.Publisher: New York : HarperCollins, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 659 LEV] (1).
Facets of corporate identity, communication, and reputation / edited by T.C. Melewar.

by Melewar, T. C.

Publisher: Abingdon, Oxon, [UK] ; New York, NY : Routledge, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 FAC] (1).
Advertising theory [electronic resource] / edited by Shelly Rodgers and Esther Thorson.

by Rodgers, Shelly | Thorson, Esther.

Edition: 1st ed.Publisher: New York, NY : Routledge, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.101] (1).
Press kits design and packaging / [editor and texts, Cristian Campos]

by Campos, Cristian.

Edition: Asia ed.Publisher: Singapore : Page One, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.823 PRE 2010] (2).
Targeted public relations : how to get thousands of dollars of free publicity for your product service, organization, or idea / Robert W. Bly

by Bly, Robert W.

Publisher: Kuala Lumpur : S. Abdul Majeed & Co, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 BLY] (1).