Advertising theory [electronic resource] / edited by Shelly Rodgers and Esther Thorson.
Contributor(s): Rodgers, Shelly
| Thorson, Esther.
Series: Routledge communication series: Publisher: New York, NY : Routledge, 2012Edition: 1st ed.Description: 1 online resource (xxix, 614 p.).ISBN: 1136514872 (ebk.); 9781136514876 (ebk.).Subject(s): Advertising | Industrial publicity | Electronic booksAdditional physical formats: Print version:: Advertising theory.DDC classification: 659.101 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 659.101 (Browse shelf) | e-book | SOMAC,37000,03,CL,PPT |
Includes bibliographical references and index.