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Advertising theory (Record no. 115101)

MARC details
000 -LEADER
fixed length control field 01386cam a2200349La 4500
001 - CONTROL NUMBER
control field vtls003245084
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200508124710.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|IIIuuuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121119s2012 nyu sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1136514872 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781136514876 (ebk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)785783418
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn785783418
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201211191034
Level of effort used to assign nonsubject heading access points shuhada
-- 201211191033
-- shuhada
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.101
Edition number 23
245 00 - TITLE STATEMENT
Title Advertising theory
Medium [electronic resource] /
Statement of responsibility, etc. edited by Shelly Rodgers and Esther Thorson.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xxix, 614 p.)
490 1# - SERIES STATEMENT
Series statement Routledge communication series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial publicity.
9 (RLIN) 8425
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rodgers, Shelly.
9 (RLIN) 65680
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Thorson, Esther.
9 (RLIN) 65681
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Title Advertising theory.
Edition 1st ed.
Place, publisher, and date of publication New York, NY : Routledge, 2012
Record control number (DLC) 2011027396
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Routledge communication series.
9 (RLIN) 49717
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=441141
Public note An electronic book accessible through the World Wide Web; click to view
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification   e-book Taylor's Library-TU Taylor's Library - Perpetual(TU) 20/02/2020 930.00   20/02/2020 20/02/2020 Main Collection SOMAC,37000,03,CL,PPT