Iacobucci, Dawn.
Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr. - 10th ed. - Mason, OH : South-Western/Cengage Learning, c2010. - xx, 604 p. : ill. ; 27 cm.
Churchill's name appears first on the earlier ed. Includes indexes.
9781439081013 (student ed. with Qualtrics) 1439081018 (student ed. with Qualtrics) 9780324359954 (SE) 0324359950 (SE)
Marketing research.
658.83 / IAC 2010
Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr. - 10th ed. - Mason, OH : South-Western/Cengage Learning, c2010. - xx, 604 p. : ill. ; 27 cm.
Churchill's name appears first on the earlier ed. Includes indexes.
9781439081013 (student ed. with Qualtrics) 1439081018 (student ed. with Qualtrics) 9780324359954 (SE) 0324359950 (SE)
Marketing research.
658.83 / IAC 2010